{
  "version": "2026-10-02",
  "updatedAt": "2026-10-02",
  "name": "MemeSwap brand kit",
  "humanPage": "https://memeswap.fun/brand.html",
  "agentsPage": "https://memeswap.fun/agents.html",
  "operator": "Agentic Labs LLC, San Antonio, Texas 78261",
  "summary": "Two swap arrows wrapped around a smiling face in sunglasses. Black on a volt field. This is the final MemeSwap mark: use the files below exactly as supplied, on every surface, and nothing older.",
  "colors": {
    "volt": { "hex": "#B9FB44", "name": "Volt field", "use": "logo field" },
    "mark": { "hex": "#070704", "name": "Mark", "use": "logo ink" },
    "afterHours": { "hex": "#0B100C", "name": "After Hours", "use": "dark surfaces" },
    "paper": { "hex": "#F3F7EC", "name": "Paper", "use": "text on dark" },
    "acidGreen": { "hex": "#B6FF43", "name": "Acid green", "use": "UI actions only" },
    "sideQuest": { "hex": "#C7B6FF", "name": "Side Quest", "use": "secondary accent" }
  },
  "treatments": {
    "primary": "black on volt",
    "dark": "volt on After Hours",
    "light": "black on paper",
    "note": "Black on volt is the primary treatment. Volt on After Hours is the dark treatment. There is no third."
  },
  "marks": [
    { "file": "mark.svg", "url": "https://memeswap.fun/assets/brand/mark.svg", "format": "svg", "viewBox": "0 0 128 128", "use": "Mark on a rounded volt tile. Web, favicon SVG, in-app logo, any background." },
    { "file": "mark-black.svg", "url": "https://memeswap.fun/assets/brand/mark-black.svg", "format": "svg", "viewBox": "0 0 128 128", "use": "Transparent black mark for volt or light backgrounds and print." },
    { "file": "mark-volt.svg", "url": "https://memeswap.fun/assets/brand/mark-volt.svg", "format": "svg", "viewBox": "0 0 128 128", "use": "Transparent volt mark for After Hours and dark backgrounds, and video." },
    { "file": "mark-favicon.svg", "url": "https://memeswap.fun/assets/brand/mark-favicon.svg", "format": "svg", "use": "Favicon-cropped mark. Browser tabs only." },
    { "file": "lockup.png", "url": "https://memeswap.fun/assets/brand/lockup.png", "format": "png", "width": 814, "height": 240, "use": "Mark plus wordmark. Page headers and top bars." },
    { "file": "lockup-full.png", "url": "https://memeswap.fun/assets/brand/lockup-full.png", "format": "png", "width": 927, "height": 220, "use": "Mark plus the full memeswap.fun wordmark. Wide headers and video end cards." },
    { "file": "icon-512.png", "url": "https://memeswap.fun/assets/brand/icon-512.png", "format": "png", "width": 512, "height": 512, "use": "Full-bleed volt app icon. Manifests, launchers, PWA. Use only as an icon." },
    { "file": "icon-1024.png", "url": "https://memeswap.fun/assets/brand/icon-1024.png", "format": "png", "width": 1024, "height": 1024, "use": "Full-bleed volt app icon. App stores. Use only as an icon." },
    { "file": "icon-1024-rounded.png", "url": "https://memeswap.fun/assets/brand/icon-1024-rounded.png", "format": "png", "width": 1024, "height": 1024, "use": "The app icon with rounded corners for surfaces that do not mask it." },
    { "file": "banner-1500x500.png", "url": "https://memeswap.fun/assets/brand/banner-1500x500.png", "format": "png", "width": 1500, "height": 500, "use": "Header. X, Facebook, YouTube, Discord and Telegram." },
    { "file": "community-banner.png", "url": "https://memeswap.fun/assets/brand/community-banner.png", "format": "png", "width": 1500, "height": 500, "use": "Community header for Squads, groups and channels." },
    { "file": "community-banner.svg", "url": "https://memeswap.fun/assets/brand/community-banner.svg", "format": "svg", "viewBox": "0 0 1500 500", "use": "Vector of the community header." },
    { "file": "social-avatar.png", "url": "https://memeswap.fun/assets/brand/social-avatar.png", "format": "png", "width": 800, "height": 800, "use": "Profile picture, full-bleed. Every social profile and workspace avatar. Platforms crop the circle." },
    { "file": "social-avatar.svg", "url": "https://memeswap.fun/assets/brand/social-avatar.svg", "format": "svg", "viewBox": "0 0 128 128", "use": "Vector of the profile picture." },
    { "file": "og-1200x630.png", "url": "https://memeswap.fun/assets/brand/og-1200x630.png", "format": "png", "width": 1200, "height": 630, "use": "Link preview. Open Graph, X cards, repo previews." },
    { "file": "og-dark-1200x630.png", "url": "https://memeswap.fun/assets/brand/og-dark-1200x630.png", "format": "png", "width": 1200, "height": 630, "use": "Link preview, dark. Dark-mode previews and embeds." },
    { "file": "og-wallet-1200x630.png", "url": "https://memeswap.fun/assets/brand/og-wallet-1200x630.png", "format": "png", "width": 1200, "height": 630, "use": "Link preview for the wallet and download pages." },
    { "file": "og-arcade-1200x630.png", "url": "https://memeswap.fun/assets/brand/og-arcade-1200x630.png", "format": "png", "width": 1200, "height": 630, "use": "Link preview for the Arcade." }
  ],
  "clearSpace": "Keep clear space of at least one quarter of the mark's width on every side. Nothing enters that zone: no text, no other logos, no edges of a crop.",
  "minimumSize": "Minimum size is 24 px on screen (favicon 16 px is the only exception, and it uses the supplied favicon.ico). In print, 6 mm.",
  "wordmark": "Pair with the wordmark in the display face (Arial Black / SF Pro Display, weight 900, tight tracking).",
  "do": [
    "Use the supplied files unchanged.",
    "Black on volt first; volt on After Hours for dark surfaces.",
    "Give it clear space and keep it at 24 px or larger.",
    "Use social-avatar-800.png as every profile picture, full-bleed. Platforms crop the circle.",
    "Use the app icon only as an icon. The mark alone goes on everything else.",
    "Pair with the wordmark in the display face (Arial Black / SF Pro Display, weight 900, tight tracking)."
  ],
  "dont": [
    "Recolor, tint, gradient or transparency-fade the mark.",
    "Stretch, skew, rotate, mirror or crop it.",
    "Add outlines, shadows, glows, borders or a background shape other than the volt tile.",
    "Redraw or re-trace it, or ask an image model to draw it.",
    "Use any earlier MemeSwap mark, avatar, banner, sticker or card. They are retired.",
    "Put it next to token logos in a way that implies endorsement."
  ],
  "voice": {
    "principle": "Personality in discovery. Clarity at confirmation.",
    "detail": "Playful while people explore; plain and exact when they review a route or sign. Keep transaction details literal: amount, asset, network, fees and recipient. Never invent balances, returns, users or endorsements."
  },
  "copy": {
    "oneLiner": "MemeSwap is a non-custodial memecoin research and routing interface: meme coins, every chain, from your own wallet.",
    "appStorePromotionalText": "Swipe to trade memecoins on Robinhood Chain, Base, Solana and more. Watch token reels, spot the next runner and buy in a tap. Your keys, your coins.",
    "taglines": [
      "Meme coins, every chain.",
      "Big meme energy.",
      "Welcome to your corner of crypto."
    ],
    "requiredDisclosures": [
      "Not financial advice (NFA).",
      "Nothing here is financial advice. Meme coins are high risk and most lose value.",
      "iPhone app: United States, ages 18+.",
      "AI disclosure on every piece of agent-made media: say it was made by an AI agent, as native metadata where the platform offers it and in words where it does not.",
      "Arcade uses free play credits. No deposits or cash value. Crypto trading carries risk."
    ]
  },
  "links": {
    "app": "https://memeswap.fun/app?s=agent",
    "site": "https://memeswap.fun/",
    "developers": "https://memeswap.fun/developers.html",
    "mcp": "https://memeswap.fun/mcp",
    "mcpServer": "https://mcp.memeswap.fun/mcp",
    "agents": "https://memeswap.fun/agents.html",
    "brand": "https://memeswap.fun/brand.html",
    "appStore": "https://apps.apple.com/us/app/memeswap-wallet/id6808042688",
    "telegram": "https://t.me/memeswapdotfun",
    "x": "https://x.com/memeswapdotfun",
    "instagram": "https://instagram.com/memeswapdotfun",
    "tiktok": "https://tiktok.com/@memeswapdotfun"
  },
  "hashtags": ["#MemeSwap", "#memecoins", "#RobinhoodChain", "#Solana"],
  "notAffiliated": ["memeswap.fi", "memeswap.one", "memeswap.net", "memeswap.me", "@memeswapfi"],
  "prohibited": [
    "Any earlier MemeSwap mark, avatar, banner, sticker or card. They are retired.",
    "Altered colors: no recoloring, tinting, gradients or fades on the mark.",
    "Gambling vocabulary: no bets, odds, jackpots, casino or lottery framing.",
    "Profit promises: no guaranteed returns, price targets, 'safe' or 'risk free' language.",
    "Naming real people: no claims that a named person uses, endorses or profits from MemeSwap."
  ],
  "mcpTools": ["memeswap_brand_kit", "memeswap_marketing_help"]
}